Seven Successful Secrets

Seven Secrets of Successful Media Interviews

1. Prepare well and tell a good story. Inform and educate - but make it interesting.

2. It's not what you say, it's how you say it. One memorable phrase may fire a journalist's imagination.

3. Avoid jargon, tech-talk or scientific language. If you can't explain your story in plain English, a journalist may lose interest.

4. Get your message across. Every interview is an opportunity - don't just accept the journalist's 'angle'.

5. Nothing is 'off the record'. Every microphone and camera is 'live', every chat with a journalist is 'on the record'.

6. Keep up to date with the news. Read newspapers, magazines, listen to the radio, keep an eye on TV news and current affairs.

7. Tell the truth.

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