Media Awareness Training Courses

Alexander Macdonald offer a range of in-house and open media awareness training courses to help your directors, partners, as well as senior and middle managers understand how the media work. Sessions run for between two and four hours throughout the UK and Eire.

Our courses include:

• How the media has changed
• Why these changes offer a business development opportunity
• What is news?
• How to spot a good story in your company
• How to target your news offerings
• TV, radio or print?
• How to handle journalists
• Hot tips on how to make the most of the media
• How you can become an TV and radio pundit
• Why news releases often fail
• Great networking opportunities

Our courses are stimulating and fun sessions for up to 100 delegates.

Journalists are a strange breed. Demanding, dynamic, disorganised, disgruntled, deceptively deep......and sometimes even dishonest.

But never dismiss them.

If you understand how journalists think and work they can become a huge asset to your business. Work with them and they can be the best business contacts you ever had; work against them and they can do more damage than your unhappiest customer.

Ask us about hosting an Alexander Macdonald open event so that your delegates attend Free of Charge.

If you would like more information please get in touch by phoning 01663 733877 or completing our online enquiry form.