Cross Selling Techniques

Cross-selling techniques are critical to your business as the Legal Services Act looms.

You work for a firm of high achievers, you bring in the business, you personally exceeded your target last year and the board is delighted. You meet socially with colleagues and there is a healthy sense of competition.

So that's OK then! Well, no, not exactly.

You are like many highly-motivated and hard-working teams across a broad spectrum of business sectors - you can sometimes forget the wider interests of the business as a whole. It's easy to confuse a team of high achievers with a high-achieving team. But it's the difference between a good team and a great team.

What's missing is cross-selling.

In other words, when you're doing work for a customer, are you actually thinking about what other goods or services your colleagues might be able to sell them? Even good networkers sometimes forget that this internal networking is just as important as external networking.

Alexander Macdonald's bespoke half or full-day cross selling technique courses are usually combined with networking training. We will show you:

• How to spot opportunities for cross-selling.
• How to spot a buying signal.
• How to learn more about your colleagues' work and pastimes.
• How to educate them about your work and interests.
• Why it's more important to be a high-achieving team rather than a team of high achievers.

It's so much easier selling other products to existing customers rather than looking for new customers.

If you would like more information please get in touch by phoning 01663 733877 or completing our online enquiry form.