Business Development Techniques

There are a lot of ways of developing your business. Advertising, networking, even cold calling. But if you're looking for a big hit, make use of free editorial space on TV, radio, in print and on the Internet.

Did you know that an appearance on a BBC TV regional news magazine programme at 6.30pm can put you before an audience of around ¾million? And an interview on BBC TV's 10 o'clock News can get you in front of up to 6 million potential clients. And the same interview may well be used on other BBC outlets across the world from local and network radio to the World Service. So millions more may hear your story.

The Alexander Macdonald partnership will help you to:

• Identify and develop the stories in your business
• Become an informed observer in your business sector
• Make your website a reference source of choice for journalists
• Build your business by pro-active use of the media

But why bother with the media? Because positive appearances on TV, radio and in print bring credibility and trust. Potential clients feel they know you. Your firm becomes a safer bet than a name plucked from a telephone or business directory. And we would all rather do business with people we know, like and trust.

As business development consultants, Alexander Macdonald can work with you on a contract basis to train your staff to be effective business developers and put you a step ahead of your competitors.

If you would like more information please get in touch by phoning 01663 733877 or completing our online enquiry form.

Case Studies

• Ann - Marketing through the media
• Michael - Marketing through the media