Mac's Musings
Protecting your Reputation
17/06/2008It's been a bad week for reputations.
First, we learned that Sir Alan Sugar's chosen apprentice had lied his way to pole position and yesterday it emerged that TV psychiatrist Dr Raj Persaud had blatantly plagiarised other people's work.
How they handled these revelations was interesting. Sir Alan's apprentice barrow boy ducked and dived but he was rescued by his new boss who said he felt the lie was OK. What price Sir Alan's reputation? And what does this say about the ethics of UK business in the 21st century?
Dr Persaud admitted copying the work of other academics and now awaits the verdict of the General Medical Council. Age and experience at least enabled him to get the first rule of crisis management right: don't try to lie your way out of trouble. Ask Jeffrey Archer - I know he'll agree with me.
As the current downturn continues, the reputations of many firms and individuals will be on the line. If you're facing a crisis, don't turn it into a disaster.
It's worth remembering Mowbray's lines from Shakespeare's Richard II:
'.....The purest treasure mortal times afford
Is spotless reputation; that away,
Men are but gilded loam or painted clay.'
Not much has changed in 400 years.
If you're facing a crisis in your business and want to protect your reputation, call Alexander Macdonald. Ask for Ann or Alistair on 01663 733877.
