Case Studies

• Crisis News Management - the 'quick bleed'
  12/09/2007
  In January 1994 an oil slick came ashore near the mouth of the Mersey. Within days it had spread right up the West coast...
• Michael - Marketing through the media
  12/09/2007
  Michael Berry, formerly managing director of English Lakes Hotels, took on four dated two and three-star hotels in the early 1970s. He was an...
• Ann - Marketing through the media
  10/09/2007
  Ann Alexander set up a law firm in Sale, Cheshire in 1989 with one partner and one secretary, £200 and a small loan from...