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Crisis, what crisis?

A surge in the numbers of companies putting employees through crisis training is thought to be a reaction to the credit crunch.

Ann Alexander of Alexander Macdonald, a media training consultancy, said: "There is a real paranoia in certain sectors that their firm's failings will be highlighted in the media and they will be tainted by a Northern Rock-style media trial.

"A perception that a company is struggling or has even gone under is a real threat to businesses and management teams know it. We've seen a threefold increase in the number of clients who are requesting crisis management training to protect themselves as best as they can from hostile probings by business journalists."

Macdonald offers the following 10 tips for managing a credit crunch crisis:

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